Appy Pie Pricing in 2026: What $16, $36 and $60 Per App Buy, and the Fees That Come Later

How much does Appy Pie cost in 2026?

Appy Pie’s App Builder lists three self-serve plans, Basic at $16, Gold at $36 and Platinum at $60, each priced per app per month, plus an Enterprise tier sold through sales. Every card shows a second, struck-through figure above the live one: $32, $72 and $120. The page’s billing toggle reads “Monthly | Yearly (Save upto 20%)” with Monthly selected by default, and no card says “billed annually” or “billed monthly.” What the live prices buy is set out below; what they actually require at checkout is the subject of the next section.

Appy Pie’s homepage says publishing needs “a paid plan starting at $16/month” and its AI-builder page lists a starting price of $16 a month, neither with a billing qualifier, and the Enterprise card links to Fully Managed Plans: a Team plan “starting $500/mo” for 10,000 downloads and 100,000 pushes a month with a dedicated account manager, and a Company plan “starting $1000/mo” for ten times those limits. For context, a 2024 review listed Business, Gold and Platinum at $16, $36 and $60, and a 2020 review listed Basic at $18 with a 5,000-download cap; the download allowances have since been cut to 500, 1,000 and 2,000. We could not date either change.

Is $16 the monthly price or the annual price?

Appy Pie’s page does not say, and the two readings lead to very different bills. Taken at face value, with the Monthly tab selected, the page says Basic is $16 a month and $32 is a crossed-out old price. Three third-party pricing pages updated in 2026, including one published by Emergent, itself an app builder, read the same pair as $32 month to month and $16 a month on annual billing. The toggle’s own label, “Save upto 20%,” does not match a 50% gap, which argues against the annual reading; the crossed-out $120 for Platinum, exactly double, argues for a promotion rather than an annual discount. The yearly figures are not in the page’s code, so we could not confirm what the Yearly tab shows without signing up. One GetApp reviewer’s complaint gives a hint of what buyers encounter: “I’m not paying your annualised ‘monthly’ subscription $144 to try something out.” Until Appy Pie labels the price, plan on two scenarios: $16 a month if the display is literal, or $192 up front for a year of Basic if the third-party reading is right, and read the checkout total before you confirm.

What do Basic, Gold and Platinum include?

All three paid tiers include unlimited hosting and bandwidth, unlimited editing, no Appy Pie ads, Google Analytics, monetization through ads and in-app purchases, and first-time store submission support; what separates them is platform, allowances and support. Basic and Gold publish to Android only: the page states “Our Basic plan supports Android,” and the iOS column appears on Platinum alone. The pricing page mentions PWA output only in passing, in Basic’s note about an “ad-free PWA and Android app,” and lists no PWA line on any plan card. The AI app generator, in open beta since January 15, 2026, is not metered separately: Appy Pie says you can “build, preview, and iterate on apps for free” and pay only to publish, and the only metered items on the pricing page are push notifications and downloads.

The billing unit is the app, not the account. The pricing page is explicit: “You can create an unlimited number of apps with your Appy Pie account, but for each app you make, you need to have a separate subscription plan in place.” A client with a customer app and a staff app on Platinum pays $120 a month at the displayed rate before any add-on. The page also notes that none of the self-serve tiers removes Appy Pie’s branding, which is the next section.

How much does removing Appy Pie branding cost?

Twice your plan price, on top of your plan. The pricing page says “Remove Appy Pie Branding (your own white label app)” requires the Add-On Package, “which is 2x your current app plan price,” and the package lists two benefits: a white-label app and a dedicated account manager. At the displayed rates a white-label Platinum app is $60 plus $120, or $180 per app per month; at the struck-through rates it would be $120 plus $240. Adalo includes branding removal on its $36 Starter plan; the other builders’ pricing pages we checked do not state a white-label price, and none prices it as a multiple of the plan. Appy Pie’s own homepage muddies this further: it says that to publish to the stores “or to remove the Appy Pie badge, you need a paid plan starting at $16/month,” which does not match the pricing page’s add-on. The pricing page is the more specific document, so plan on the add-on; it is the largest single difference between Appy Pie’s advertised price and what a business app costs.

What other fees does Appy Pie charge?

Several, and most are documented on the pricing page or in the Terms rather than on the plan cards:

• Store fees you pay the stores. Apple’s Developer Program is $99 a year and Google Play’s registration is a one-time $25. Appy Pie restates both and adds, “Yeah, we know we wish it were free, too.”
• Overages. “For Push Notifications, the cost is $0.001 / extra unit. For App Downloads, the cost is $0.009 / extra unit.” On Basic, 1,000 extra downloads in a month is $9, more than half the plan price.
• Support beyond onboarding. Three interactive sessions are included; after that “every additional interactive session will come at the cost of $25/hr with a minimum package of 10 hours,” so the first extra hour is a $250 commitment.
• Resubmissions. Initial submission is included; “additional resubmissions may incur standard service charges,” with no price published, and refunds “are not applicable on rejection of your application from any App Store.”
• Android permission changes. The Terms set “a one-time charge of $99 each time you wish to add/remove permissions in your .apk.”
• Done-for-you work. A “Build it for Me” payment of $499 is treated as a custom project and is non-refundable once paid; the Terms list it, but we found no public product page.
• Consumables. The Terms name domain registration, premium images, app promotion, extra hosting and bandwidth, submissions, account managers, push notifications and more as non-refundable add-ons, and warn that if one is depleted and not topped up “this will lead to your app being locked.”
• Penalties. A $100 chargeback fee, payable before service is restored, and a 3% deduction (or the processor’s fee, whichever is higher) from any refund.

Prices are exclusive of taxes, there is no setup fee, and Appy Pie accepts about twenty currencies by card, PayPal or local online banking, though its US page shows USD only and we found no regional price list.

How does the Appy Pie free trial work?

It is a 7-day trial “for your personal, non-commercial use,” and the Terms say it converts to a paid plan on the eighth day unless you cancel. Appy Pie’s homepage advertises “No credit card • 7-day free trial • Cancel anytime,” and a November 2025 press release described a no-card trial as a “limited-time” offer. The Terms of Use, last updated July 2025, describe the opposite flow: “Your credit card information will be collected to initiate a trial account,” and “if you do not cancel before the trial expires, your subscription will automatically convert into a paid plan on the 8th day.” Which flow a given visitor gets today could not be confirmed without signing up. If a card is requested, expect a temporary hold of up to $1.00 that Appy Pie says it removes after verifying the card; there is no $1 trial product. You can cancel the trial from the dashboard or by emailing support before the seven days end.

Can you get a refund from Appy Pie?

Only within seven days of the first charge after a trial, and never on a renewal. The refund clause in the Terms reads: “if you are charged following your free trial and do not wish to continue, you may request a full refund within seven (7) days of the charge date by contacting our support team … After this window has expired, all subscription charges are final and non-refundable.” Renewal fees “are non-refundable once processed,” cancellation “takes effect on your next billing cycle,” and the Terms add a line worth taking seriously: “Please sign up for a monthly payment schedule if you are unsure of how long you will be using the service.” Refunds lose 3% to processing and take five to ten business days, up to thirty depending on the bank. Appy Pie’s older refund-policy page now returns a “gone” error; the Terms are the current rule.

What happens to your app if you cancel?

It stops working. The pricing page says that “once you have cancelled your subscription, your app would be locked,” and its FAQ adds that the app “will stop functioning”; reactivation is allowed. Because apps run on Appy Pie’s hosted infrastructure with no code export (“You don’t get a Git repo”), there is no way to keep a published app alive on your own servers. Non-payment has the same effect: after four failed charges a yearly plan converts to monthly, after four more to weekly, and after four more the subscription is cancelled, with the app “locked for editing and viewing purposes” and past-due fees sent to collections. A 2021 help article offers an alternative to cancelling: you can pause a subscription “for a certain period,” pay nothing while paused, and keep your existing price when you return. The cancellation path is the app’s overview page, then Billing Info, Your Subscriptions, the cogwheel and Cancel Subscription.

What do Appy Pie’s other products cost?

Appy Pie’s other tools have been rebranded, which makes their prices hard to find from appypie.com. Appy Pie Design is now Pixazo, Appy Pie Automate (formerly Connect) is now Flozic, and Appy Pie Chatbot is now Flozic Agents; the old URLs redirect. Entry prices on October 3, 2026:

What do users say about Appy Pie billing?

Appy Pie’s review scores are high and its billing complaints are specific and repeated. The scores first:

The five-star reviews on Trustpilot are short and often name a support agent; the one-star reviews cluster around five themes. Renewals after a confirmed cancellation: “Despite receiving written confirmation that our cancellation had been accepted … Appy Pie processed an unauthorised renewal charge without any prior notification” (South Africa, mid-2026); “Been trying to close my account for over a year … All I get is another payment” (Australia, August 2025). Trials that converted: “Won’t refund you if you don’t cancel before 7 day free trial ends” (UK, July 2025); on GetApp, “Signed up for 7 day trail and cancelled the subscription right away, but got charged for a platinum subscription after seven days.” Done-for-you projects paid and not delivered, at $3,600 and $6,500. Upsells after purchase: “telling one price … put mandatory add ons” (May 2025). And pressure to delete reviews, quoted above. Capterra’s summary of its own negative reviews, with 71% about payment and cancellation and 39% about price, is the closest thing to a measured share. The Trustpilot profile also shows no review newer than July 9, 2026 on a 4,431-review account, a three-month gap we cannot explain.

How does Appy Pie compare with other app builders on price?

At its displayed price Appy Pie is among the cheapest ways to publish a native Android app, and among the most expensive ways to publish a white-label one on both stores. The entry prices below are from each vendor’s own page on October 3, 2026; most are billed annually, so compare like with like.

Adalo is the closest like-for-like: its $36 Starter publishes one app to both stores without Adalo branding, which on Appy Pie needs Platinum plus the add-on, $180 a month at displayed prices. Base44 and Lovable are cheaper for web apps and are covered in our Base44 vs Lovable comparison and Base44 pricing guide; the Base44 alternatives roundup places Appy Pie among builders chosen for native mobile output.

Verdict: which Appy Pie plan should you pick?

• Basic ($16 displayed) only for an Android app where Appy Pie’s branding is acceptable and 500 downloads a month is enough: an internal tool, a club or a test. Confirm at checkout whether $16 is monthly or a year paid up front.
• Skip Gold. It is still Android only; the extra $20 buys 500 more pushes and downloads and chat support, and overages on Basic would cost less than that for most apps.
• Platinum ($60 displayed) is the first plan that publishes to the App Store, and the only self-serve plan most businesses can use. Budget $180 per app per month if the app must not carry Appy Pie branding, plus $99 a year to Apple and $25 to Google.
• Compare Adalo first if you need both stores and your own brand at the entry price; Thunkable publishes to both stores at $37 but its page does not say whether branding is removed. Prefer a code-exporting builder if you ever want to leave; Appy Pie apps cannot be exported and stop working when the subscription does.
• Whatever you choose, start on monthly billing, which the Terms themselves recommend, set a reminder for day five of the trial, and keep the cancellation confirmation.